Resources. Leadspot customer stories and GTM insights

Customer Success Story

Scaling Smarter: How CountX Built a High-Impact HubSpot Engine with Leadspot

CountX, a fast-growing B2B company operating within a portfolio backed by Hg Capital, partnered with Leadspot to turn HubSpot into a growth engine. With ambitious targets and a lean marketing team, the revenue leadership wanted a partner who could move fast, bring strategic depth, and deliver beyond the brief.

Key outcomes

General framework deployed in weeks Enabling clear funnel flow and sharp targeting across personas and stages.
Fully automated nurture tracks Stay informed instantly with timely notifications on project changes.
Tangible uplift in lead quality and conversion Exchange feedback easily within the team to drive improvement.
Embedded strategic support Ongoing collaboration on advanced lead scoring, reporting, and dashboarding, turning HubSpot into a central intelligence layer for growth.

From execution to enablement

CountX’s parent company is backed by Hg Capital, and their expectations around operational excellence and performance visibility reflect that. Leadspot rose to the challenge, owning both execution and strategic enablement.

From intelligent nurture automation to lead scoring models and real-time dashboards, we’ve helped CountX evolve from a basic HubSpot setup to a fully instrumented funnel that aligns marketing, sales, and leadership around the metrics that matter.

Leadspot continues to serve as an extension of the CountX team. Reactive when needed, proactive by default.